OVERVIEW
The festive season is the perfect opportunity to set pet parents up for success and boost sales. This in-person workshop prepares veterinary receptionists for the holiday rush by strengthening their confidence in sales and client service. Through an interactive and dynamic session led by Khula Co-Owner Dr Charlotte Philip, receptionists will learn how to guide pet owners proactively, support seasonal needs, and keep the practice running smoothly — ensuring a stress-free festive season for pets, owners, and the veterinary team.
Tailored recomendations
What your team takes home
Silly Season recommendation cheat sheet
Merchandising checklist
Product conversation prompts
Certificate of attendance
Who should attend
Receptionists
Client care coordinators
Front-of-house team members
New starters who are client-facing in a veterinary setting
WORKSHOP OUTLINE
Module 1:
Retail Confidence & Tailored Recommendations
- Start product conversations naturally
- Link patient needs to solutions (nutrition, parasite control, calming aids)
- Use language that builds trust and supports clinical advice.
Module 2:
Silly Season & Holiday Recommendations
- Travel, boarding, fireworks, visitors and emergencies
- Proactively guide clients
- Know when to escalate to a vet or nurse
- Use quick “If this… then that” scripts
Module 3:
Front Shop Merchandising & Promotions
- What makes a display work
- Simple habits that increase visibility and product turnover
- Support seasonal campaigns and promotions
Module 4:
Standing Out From the Competition
- How to communicate value
- Keep clients choosing your practice over pet shops, online stores, and Dr Google through micro-conversations that add value and build loyalty.
FACILITATOR
Dr Charlotte Philip (BVSc)
Charlotte’s veterinary career began in 2013. Her years in private practice taught her the value of strong client communication, teamwork, and delivering exceptional patient care. She later moved into industry and practice management, gaining expertise in small animal nutrition, sales, and staff leadership. Today, Charlotte is the co-owner of Khula, a bespoke veterinary training business.
WORKSHOP DETAILS
Venue:
Bergzicht Animal Hospital, Eden on the Bay — Cape Town
Dates:
Tuesday, 25 November 2025 — 09h00–13h00
Sunday, 29 November 2025 — 09h00–13h00
Courses run subject to minimum participant numbers. Should a date not meet the required registrations, we reserve the right to reschedule or cancel and will communicate with all registered attendees.
COST: R1270 per person
Includes: Workbook, refreshments, certificate
REGISTRATION FORM
Kindly fill in your details below. We will contact you with further details and an invoice within 3 working days.
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